First edition of the Ecommerce Tour: Barcelona 2018, which will make the Catalan capital the center of national ecommerce. The expected capacity is over 400 people and participants can learn about the main trends in e-commerce, ecommerce logistics, email marketing, digital transformation and omnichannel (concept that refers to the integration of all communication channels for, in such a way that a client that has contacted through an interaction channel can continue it for another).
Success stories of digital transformation of large retailers will be presented at the CaixaForum Auditorium; the success of niche brands that have become great thanks to the internet; and local success stories. The attendees will also hear logistics optimization strategies for ecommerce; tips to optimize sales through the email marketing tool of the organizers; how to get the most out of affiliate networks; SEO advice on platforms like Amazon ... and other topics of interest.
One of the key moments of the event will be to meet the winners of the Ecommerce Award Barcelona 2018, which awards the best online store in Barcelona.
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